Sadler's Wells approached us to devise a summer-themed creative to promote their membership offer across the whole organisation. Taking the distinctive colours of all four theatres and digital stage - developed during our rebrand of Sadler's Wells - to create a colourful, flowing ribbon, this acted as a backdrop to five performers representing the different forms of dance members could enjoy.
Deliverables included OOH 6 sheets, 12 sheets, animated D12s and various other digital collateral.
