Sadler’s Wells East launch
Creative for the launch of Sadler’s Wells’ newest cultural destination which opened in London’s Queen Elizabeth Olympic Park, Stratford, early 2025
Following our rebrand of Sadler's Wells we were invited to pitch for - and won - the opportunity to develop a campaign for Sadler's Wells East, promoting its launch and ongoing activity. The geographical location of East was a strong differentiator from the organisation's other, more central, London venues. Rotating the main brand mark by 45° created the four points of a compass and gave us a strong concept to bring to life across a huge and varied range of collateral.
We also explored how Sadler's Wells East could incorporate some fluidity and flexibility into their branding. Whether this was to connect with a certain audience or promote a particular performance, the approach is a powerful metaphor for the creativity and dynamism of East London.
Campaign deliverables included window vinyls, TfL D6s and D12s, display banners, TfL electronic ticket gateways, bus supersides, street totems, press adverts, programme adverts, 4 sheets, 48 sheets, flyers.
