The Rose Prize
Creative for the Rose Prize, coherent with the official vision: ‘To create, through dance, a depth of connection beyond borders, cultures and languages, so we see ourselves in each other’
The Rose International Dance Prize celebrates creativity in the art form and champions new work from across the world. The initiative aims to reach global audiences with powerful choreography, raising the profile of its winner and finalists. ‘Dance’s answer to the Turner prize’ THE GUARDIAN
The botanical inspired ‘aura’ was a key component of the creative direction. We identified from official photography that the four nominees had a unique hue – so a specific colour (orange / blue / green / pink) was assigned to each artist and their 'aura', promoting originality. Red represented the overall prize.
Printed deliverables included OOH 4 sheets (there was also a run of bespoke 4 sheets using fluorescent ink for sole use at Sadler’s Wells venues), 48 sheets, various press adverts and brochureware. On the digital side, D6s, HTML5 Display banners and various other assets for the in-house CRM team, completed the campaign.
