Battle of Cleeve Hill

Four days of battle between Punter & Bookmaker and Great Britain & Ireland was the catalyst for our creative highlighting the gladiatorial fervour at National Hunt racing's showpiece event. Stylistically inspired by the heroic battle scenes depicted by British war artist Lady Elizabeth Butler (1846 - 1933) we oversaw the campaign from concept & development to the delivery of a wide range of assets including press adverts in the Racing Post and CityAM, betting shop window visuals and various digital collateral.

Cinematic-style trailer for social

Further awareness initiatives included 'I won at the Battle of Cleeve Hill' stickers - given to punters collecting winnings from Star Sports on-course pitches - and vintage framed artwork displayed in corporate boxes at the track and Cheltenham's 'No.131' hotel who partnered with Star Sports for the Festival.