![10star - We don't follow the market. We drive it.](https://assets-global.website-files.com/65296b723990300a6e9901f5/653ed02ce39d0122a23887d7_10star%20Frame%401.5x.png)
![10star - We don't follow the market. We drive it.](https://assets-global.website-files.com/65296b723990300a6e9901f5/653ed22e41a36b6f1be0db5c_hero%20-%2010star%401.5x.png)
We don't follow the market. We drive it.
Brand development and creative identity for 10star, provider of world-class pricing, trading and risk management services for global sportsbooks
Sharp, geometrical, bold. Two contrasting shapes - circle and star - are derived from a series of perfectly interlocking circles, emphasising the precise, technical and aspirational nature of the 10star brand.
![10star - logo development](https://assets-global.website-files.com/65296b723990300a6e9901f5/653ed7cb690ea8e791d3fddd_logo%20technical%401.5x.png)
Animated brandmark which creates the numbers '1' and '0' and also nods at the heritage of Jasis - world-leading algorithmic tennis trading business whose acquisition led to the forming of 10star.
A bespoke illustration style was devised for creative comms, capturing the energy of live sport in an expressive style which is an effective foil to the precision of the 10star brandmark.
![10star - Tennis illustration](https://assets-global.website-files.com/65296b723990300a6e9901f5/653edbae8a52dd3edd947daf_illustration_1.gif)
![10star - Ice hockey illustration](https://assets-global.website-files.com/65296b723990300a6e9901f5/653edbbe690ea8e791d6629c_illustration_2.gif)
![10star - Basketball illustration](https://assets-global.website-files.com/65296b723990300a6e9901f5/653edbca197c46d2cfea7261_illustration_3.gif)
Comprehensive brand guidelines covering brand mission / positioning / tone of voice, as well as use of the logo, colour, typography, written word and visual style.
![10star - Brand guidelines](https://assets-global.website-files.com/65296b723990300a6e9901f5/653ed9c9d73f454a476e34fe_guidelines%201%401.5x.png)
![10star - Brand guidelines](https://assets-global.website-files.com/65296b723990300a6e9901f5/653eda03ccdd26e4a48050e8_guidelines%202%401.5x.png)
![10star - Brand guidelines](https://assets-global.website-files.com/65296b723990300a6e9901f5/653eda13649059a90a18e701_guidelines%203%401.5x.png)
![10star - Brand guidelines](https://assets-global.website-files.com/65296b723990300a6e9901f5/653eda260c6cbb7e613fd6e7_guidelines%204%401.5x.png)
![10star - Brand guidelines](https://assets-global.website-files.com/65296b723990300a6e9901f5/653eda370b01292cd453d3fe_guidelines%205%401.5x.png)
![10star - Brand guidelines](https://assets-global.website-files.com/65296b723990300a6e9901f5/653eda45045a6090c1a9770d_guidelines%206%401.5x.png)
![10star - Brand guidelines](https://assets-global.website-files.com/65296b723990300a6e9901f5/653eda56e73f3489cddce4d5_guidelines%207%401.5x.png)
![10star - Brand guidelines](https://assets-global.website-files.com/65296b723990300a6e9901f5/653eda63834978dc9f63f47d_guidelines%208%401.5x.png)
![10star - Brand guidelines](https://assets-global.website-files.com/65296b723990300a6e9901f5/653eda6f045a6090c1a990a2_guidelines%209%401.5x.png)
![10star - Brand guidelines](https://assets-global.website-files.com/65296b723990300a6e9901f5/653eda896aeb29aae8d31613_guidelines%2010%401.5x.png)
![10star - Brand guidelines](https://assets-global.website-files.com/65296b723990300a6e9901f5/653eda9a0c6cbb7e61402699_guidelines%2011%401.5x.png)
![10star - Brand guidelines](https://assets-global.website-files.com/65296b723990300a6e9901f5/653edaab81f91477527a7211_guidelines%2012%401.5x.png)
Printwork included postcard-sized 'collectables' used at ICE London, as well as concertina-folded flyers for SBC Summit Barcelona and G2E in Las Vegas.
![10star - print](https://assets-global.website-files.com/65296b723990300a6e9901f5/65441148a02374785d241037_Layer%2018.png)