We don't follow the market. We drive it.
Brand development and creative identity for 10star, provider of world-class pricing, trading and risk management services for global sportsbooks
Sharp, geometrical, bold. Two contrasting shapes - circle and star - are derived from a series of perfectly interlocking circles, emphasising the precise, technical and aspirational nature of the 10star brand.
Animated brandmark which creates the numbers '1' and '0' and also nods at the heritage of Jasis - world-leading algorithmic tennis trading business whose acquisition led to the forming of 10star.
A bespoke illustration style was devised for creative comms, capturing the energy of live sport in an expressive style which is an effective foil to the precision of the 10star brandmark.
Comprehensive brand guidelines covering brand mission / positioning / tone of voice, as well as use of the logo, colour, typography, written word and visual style.
Printwork included postcard-sized 'collectables' used at ICE London, as well as concertina-folded flyers for SBC Summit Barcelona and G2E in Las Vegas.
